# Trades.Tools > Trades.Tools is a digital marketing and business consulting service for trades and home-service businesses in Canada. We are not a contractor and do not install, repair or service anything. Owners and office managers of trades and home-service businesses anywhere in Canada who want to check their marketing numbers by hand Trades.Tools is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian business headquartered in Vancouver, British Columbia, led by Ali Sedighi, MBA. Coverage: Canada. Contact: call or text (604) 632-4959, or email Ali@Sedighi.ca. There are no forms: call, text or email only. ## Key pages - [Home](https://trades.tools/): Trades.Tools gives Canadian trades owners the marketing maths on paper: four free tools, each written as a formula, a worked example and a worksheet you fill in with a pencil and last year's invoices. - [Services](https://trades.tools/services/): Each paid service matches one of the free tools. If the worksheet raised a question you cannot answer from your own records, the matching service is where we answer it with you, using your real numbers. - [Areas](https://trades.tools/areas/): The formulas are the same in Victoria and Iqaluit, but the numbers you put into them are not. Each regional page explains how season length, heating mix, language rules and local programs change the inputs for that province or territory. - [About](https://trades.tools/about/): Trades.Tools is a free library of printable marketing worksheets for Canadian trades, written by Ali Sedighi, MBA, and part of the Sedighi.ca and SAZ.ca group of companies, headquartered in Vancouver, BC. - [Results](https://trades.tools/results/): These are real results from our HVAC client work, each named and linked. We show them here to illustrate the method behind the worksheets, not to predict what will happen in your trade. - [Pricing](https://trades.tools/pricing/): Every worksheet and guide on this site is free. When you want the work done with you, it runs through Trades.Agency's monthly plans, from $1,999 a month month-to-month or $1,499 a month on annual billing, in Canadian dollars plus GST/HST by province (GST and QST in Quebec). - [FAQ](https://trades.tools/faq/): Short, direct answers to the questions trades owners ask most, about the free worksheets and about hiring us: what it costs, how long it takes, who owns what, and what we will and will not promise. - [Contact](https://trades.tools/contact/): Call or text (604) 632-4959, or email Ali@Sedighi.ca. The fastest way to a useful answer is a photo of a filled-in worksheet and one sentence about the decision you are facing. ## Services - [Ad budget planning](https://trades.tools/services/ad-budget-planning/): We build your ad budget backwards, from the number of jobs you want each month to the spend needed to get them, then run the campaigns and report against that plan instead of against clicks. - [Job value analysis](https://trades.tools/services/job-value-analysis/): This analysis works out what each kind of job is really worth to your business after costs, and turns that into a ceiling on what you can afford to pay for a lead or a booked job. - [Lead tracking](https://trades.tools/services/lead-tracking-setup/): Tracking is the plumbing behind every worksheet on this site. We set up the numbers, records and weekly tally that show which calls, texts and emails came from which source, and which of them became paid jobs. - [ROI review](https://trades.tools/services/roi-review/): An ROI review is the free marketing ROI worksheet completed with your actual records. You find out, in dollars of gross profit, which of last year's marketing paid for itself. - [SEO checklist audit](https://trades.tools/services/seo-checklist-audit/): We score your Google Business Profile, website and listings against every line of the free local SEO checklist, compare you with the competitors who show up most, and rank the fixes so the first hours go where they count. ## Coverage - [Alberta](https://trades.tools/areas/alberta/): Alberta's numbers are shaped by two large, expensive metro markets, a long heating season with sudden chinook thaws in the south, and rules on prepaid contracting that matter if you sell away from your shop. - [British Columbia](https://trades.tools/areas/british-columbia/): In BC the biggest adjustment is geography: a business serving both the coast and the Interior is really running two seasons, and should fill in two sets of seasonal weights. - [Manitoba](https://trades.tools/areas/manitoba/): Manitoba's market centres on Winnipeg, and its heating season is one of the longest in southern Canada. Heat pump rebates through Efficiency Manitoba also make it one of the few Prairie provinces where efficiency programs can shift a customer's decision. - [New Brunswick](https://trades.tools/areas/new-brunswick/): New Brunswick is Canada's only officially bilingual province, its trades market is split between three mid-sized cities and a large rural area, and heat pumps already heat a big share of homes. Each of those changes a worksheet input. - [Newfoundland and Labrador](https://trades.tools/areas/newfoundland-and-labrador/): In Newfoundland and Labrador, most customers live on the Avalon Peninsula, most homes are heated with electricity, and the takeCHARGE oil-to-electric incentive can cover a large share of a conversion. Each of those shapes the worksheets. - [Nova Scotia](https://trades.tools/areas/nova-scotia/): Nova Scotia's market centres on Halifax, its heating mix includes far more oil and heat pumps than most provinces, and efficiency programs change often. All three affect the job value and ad budget worksheets. - [Ontario](https://trades.tools/areas/ontario/): Ontario is Canada's largest and most competitive trades market. The worksheets matter most here, because high ad costs leave little room for a weak booking rate, and licensing rules affect who may advertise certain work. - [Prince Edward Island](https://trades.tools/areas/prince-edward-island/): Prince Edward Island is a small, close-knit market where word of mouth and a strong Google profile matter more than big ad budgets. Heat pumps heat more than a third of homes, and recent rebate closures mean some old marketing claims need removing. - [Quebec](https://trades.tools/areas/quebec/): In Quebec, French-language marketing is a legal requirement, so it belongs on the cost side of every worksheet. Electricity also heats most homes, which reshapes the job mix for HVAC and electrical businesses. - [Saskatchewan](https://trades.tools/areas/saskatchewan/): Saskatchewan combines two mid-sized cities, a wide rural service area and very long winters. For the worksheets, that means steep seasonal weights, careful travel costing and a close eye on utility rebates that affect what customers pay. - [Territories](https://trades.tools/areas/territories/): In Yukon, the Northwest Territories and Nunavut, markets are very small, heating is needed most of the year and travel costs can dominate a job. The worksheets still apply, but referrals, reputation and careful job costing matter far more than ad spend. ## Guides and articles - [Tools and guides](https://trades.tools/guides/): Each guide here is one complete tool: the formula in plain words, a worked example with invented numbers, and blank tables you fill in by hand. Use them in order, because each one feeds the next. - [Ad budget worksheet](https://trades.tools/guides/ad-budget-worksheet/): An ad budget for a trades business should be worked backwards: jobs you want, divided by your booking rate, times your cost per lead. This worksheet adds a seasonal weighting and a crew-capacity check, with an example and blank monthly tables. - [Job value worksheet](https://trades.tools/guides/job-value-worksheet/): Average job value is revenue divided by jobs, but the number that should drive marketing is average gross profit per job, split by job type. This worksheet shows the formula, a worked example and blank tables you fill in by hand. - [Local SEO checklist](https://trades.tools/guides/local-seo-checklist/): Local SEO for a trades business comes down to five areas: your Google Business Profile, your website, your listings elsewhere, your reviews and your tracking. This checklist gives 40 lines to score yourself on, a points key and an example of how to read the result. - [ROI worksheet](https://trades.tools/guides/marketing-roi-worksheet/): Marketing ROI for a trades business is the gross profit from jobs a channel produced, minus what the channel cost, divided by what it cost. This worksheet takes you through it channel by channel with a worked example and blank tables. ## Optional - [Full text](https://trades.tools/llms-full.txt) - [Parent company](https://trades.agency)