Using the worksheets in New Brunswick

The market

Moncton, Saint John and Fredericton are the main cities, with Dieppe, Riverview and Quispamsis as fast-growing neighbours and Miramichi and Edmundston as regional centres. The three cities are far enough apart that a business based in one rarely serves the others profitably, so each is effectively its own market.

For the job value worksheet, rural work deserves its own row with travel time added to labour. For the ad budget worksheet, smaller populations mean smaller budgets, and a strong Google profile can outweigh paid search.

Language: a cost to weigh, not a legal must

New Brunswick is Canada's only officially bilingual province. Its Official Languages Act is about government: residents can deal with the province in either language. Private companies, including yours, are not obliged to be bilingual.

So, unlike Quebec, French marketing here is a choice. Use the ROI worksheet to make it. Put translation, French ad campaigns and French website pages on the cost side, track French-language enquiries separately, and compare booked jobs after a season. If French-speaking customers make up a large part of your service area, that test is worth running early.

Climate and the heating mix

Snow and hard cold are a given. A Fundy-coast job in January is usually a little kinder on the crew than one inland or up north. According to Statistics Canada, in 2023 about 39% of New Brunswick households used electricity as their main heating energy, about 6% used wood, and heat pumps were the main heating system for about 27% of households.

That heat pump share changes the job value sheet for HVAC businesses: servicing, replacing and adding heat pumps can be a large row, alongside oil-to-heat-pump conversions and backup heating. Seasonal weights are heavy in winter for heating, with a second bump in summer as heat pumps are also used for cooling. Outdoor trades work a typical Atlantic season, with spring and autumn storms bringing roof and exterior calls.

Regulators to know

• Technical Inspection Services covers boilers and pressure vessels, elevators, plumbing, electrical, propane and natural gas, and licenses electrical contractors and plumbing licence holders.
• Skilled Trades NB runs apprenticeship and occupational certification. The province has 12 compulsory certification occupations.
• WorkSafeNB covers workers' compensation, and FCNB handles consumer protection.

We link these so you know who to ask. Their sites are the authority on what applies to you.

Programs that affect your customers

As of October 2026, NB Power's Save Energy NB lists the Total Home Energy Savings Program, with incentives for windows, insulation and heating, and an Enhanced Energy Savings Program for income-qualified households.

The oil-to-heat-pump co-delivery closed to new registrations on June 30, 2026; paperwork was due October 1, 2026, and upgrades must be completed by March 31, 2027. New Brunswick had no federal CGHAP agreement as of October 22, 2026. Confirm any program detail with NB Power before using it in marketing.

How we would approach New Brunswick

We would decide early whether French campaigns belong in the plan, using a three-month test with separate tracking. Then we would focus each city as its own market, build the job value sheet with heat pump and rural rows, and work through the local SEO checklist, including bilingual profile content where it fits.

Trades.Tools is a marketing and business consulting service, not a contractor. To talk through your New Brunswick numbers, call, text or email us.