Results from our HVAC work

HVACDeal.ca: 500+ leads at 12:1 ROI

HVACDeal.ca produced 500+ leads with a 12:1 ROI.

What it shows. A return of that size means each dollar of marketing came back many times over. On our worksheet, this is the kind of channel that gets a firm "keep" and a question about whether it can take more budget before returns fall.

What transfers to other trades. The ratio itself does not transfer. The habit does: measuring return against what the work was worth, and using that to decide where the next dollar goes. The ad budget worksheet is the forward-looking version of that habit.

CombiBoiler.ca: 300% ROI and 300+ monthly leads

For CombiBoiler.ca, the scoreboard reads 300% ROI, more than 300 leads a month, and over 500 first-page rankings on combi-boiler searches.

What it shows. A tightly focused site, built around one product category, can produce steady lead volume month after month. Hundreds of first-page rankings came from covering one subject thoroughly.

What transfers. Focus. Most trades sell a handful of job types that carry the year. The job value worksheet identifies which ones; a site and ad structure built around those jobs tends to outperform one that lists everything equally.

BCWide.ca: 3× leads in 90 days

BCWide.ca tripled its leads in 90 days.

What it shows. Change can be fast when the foundations were the bottleneck: a profile, site and tracking that were holding back demand that already existed.

What transfers. If your local SEO checklist score is low, the first quarter of fixes often brings the quickest visible change. Ninety days is a sensible window to judge foundation work, not a promise.

CanroHeat.ca: 250% lead growth

CanroHeat.ca grew leads by 250%. Alongside it, we built GasBoilers.ca as a gas-boiler division for CANRO Heat, now serving 26+ BC communities and holding a 5.0★ rating from 76+ Google reviews.

What it shows. One business can carry more than one focused brand when a job type deserves its own front door. The reviews line is also a reminder that honest, steady review requests add up.

What transfers. If one of your job types has a much higher gross profit than the rest, it may deserve its own pages, its own campaigns and, sometimes, its own brand. The worksheets tell you whether the numbers justify it.

HeatLand: 850+ articles and 300% more leads in 6 months

Over its campaign, HeatLand put more than 850 SEO articles online, and its leads rose 300% within six months.

What it shows. A large, steady body of useful content can grow leads substantially. It also shows the scale of effort involved: hundreds of articles, not a handful.

What transfers. Content works when it answers real questions customers ask. For most smaller trades businesses the practical version is one solid page per service and per area served, done properly, before anything more ambitious.

How to use these results in your own planning

Do not copy anyone's percentage into your budget. Instead:

1. Fill in your own job value worksheet to find what a job is worth to you.
2. Use the ROI worksheet on last year's marketing to find your starting point.
3. Set a target with the ad budget worksheet, based on your own booking rate and cost per lead.
4. Re-run the ROI sheet every quarter, and judge progress against your own history.

The full list of HVAC case studies is on HVAC.Agency. If you would like us to work through your numbers, see our services or contact us. We are a marketing and business consulting service, not a contractor; none of these results involved us doing any trade work.